Creative Briefs from Winning Ads
We scan millions of ads weekly and surface the winners. See what's working in your category, why it works, and build your next ad from it. Built for brands and teams that ship ads every week.
Browse 7,500+ real ads from Meta Ad Library and TikTok. 24 D2C categories, refreshed weekly. Filter by source, category, winner tier. Save to your swipe file.
Every ad gets structured analysis: the hook mechanism, psychological angle, target audience, offer structure, narrative type, why it's winning, and 3 tactical replication tips.
Track any competitor by pasting their website or Ad Library URL. Daily scans detect new ads, offer changes, messaging shifts, and price changes. Timeline view of every move.
Paste any Facebook Ad Library URL to instantly see that brand's ads with AI analysis. Works for any brand, not just the 15 tracked categories.
Turn any winning ad into a production-ready creative brief. Select an ad, choose hook type and persona, get a full brief with script, footage guidance, and asset specs.
Save ads to your personal swipe file. Organize into collections (boards). Add notes and tags. Drag and drop. Bulk actions. Your creative workspace.
Free tier available with limited saves. Pro Max at $99/month for expanded Spy Panel.
Find Winning AdsMeta (Facebook and Instagram) ads from the Ad Library and TikTok trending content. 24 D2C categories with 7,500+ ads, refreshed weekly.
Foreplay is a swipe file. AdSpy is a search database. CreativeIntel adds AI diagnosis on every ad, daily competitor tracking, and a brief builder that turns ads into production-ready briefs.
Yes. Spy Panel lets you track competitors by URL. We scan daily for new ads, offer changes, messaging changes, and price shifts.
Yes. Your saved ads, collections, notes, and briefs are private to your account.